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Super Human Resources

Brief / Promote savings as opposed to loans among young Swedes who have no interest and low confidence in banks.

Year / 2014

Expertise / Strategy, Design, Fuckface

Deliverables / Content, Motion Design, Creative

Super Human Resources was a digital transformation program to not only take managers and their reports out of spreadsheets, but to set the stage for a positive experience that could also elevate an already outstanding corporate culture.

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What if people actually looked forward to their performance reviews?

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Info

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Enter description text here.Mea meis repudiare dignissim ad, ea mel insolens explicari posidonium. An pro tota nobis, vim ei stet commune, mutat illum fuisset has cu. Choro phaedrum constituto at usu, te usu senserit expetenda forensibus. Mei audire ceteros adolescens ut, possim detraxit repudiandae no his. At eam impedit hendrerit, facer elaboraret ad usu, hinc menandri ne mei.Mea meis repudiare dignissim ad, ea mel insolens explicari posidonium. An pro tota nobis, vim ei stet commune, mutat illum fuisset has cu. Choro phaedrum constituto at usu, te usu senserit expetenda forensibus. Mei audire ceteros adolescens ut, possim detraxit repudiandae no his. At eam impedit hendrerit, facer elaboraret ad usu, hinc menandri ne mei.

John Doe

Designation

If you are looking for some awesome, knowledgeable people to work with, these are the guys I highly recommend. Their friendliness and result-driven approach is what I love about them.

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HOW DOES IT WORK?

Among young people, saving money is usually associated with something that’s hard to do and boring. It’s something that parents nag about. Therefore, we chose to talk about saving in a fun and undemanding way.

Flappy saver is a flying piggy bank that the user controls to avoid the unplanned savings obstacles that appear as you play. The person with the best high score at the end of the campaign period won a savings of 100,000 Swedish krona deposited into a savings account at Ikano Bank.

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THE RESULT

We reached over 116 million people worldwide with the predominant message of a bank daring to be different - “Banking IKEA Style”. Young Swedes played the game over 1.52 million times, committing a total of 154 days to Ikano Bank.

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