The New Platform for
Human Engagement
Year / 2017
Expertise / Strategy, design, creative
Deliverables / Content, motion, design
BlockV is a platform transforming physical objects into programmabale digital assets that can be redeemed, shared, and interacted with in a host of other fasions. This technology, called vAtoms, enables a new interface layer and bridges the gap in otherwise siloed brick-and-mortar and digital experiences.
HOW DOES IT WORK?
How do you instantly change the way people think about digital experiences?
"At the time of engagement, BlockV had a technical blueprint for their platform, but no concrete UX strategy for interactively communicating the value of their groundbreaking tech. Although ambitious, without easy to understand visualizations, BlockV's paradigm shifting technology that crosses the physical-digital divide wasn't readily undertstood by stakeholders, future partners, and developers. It'd be critical to fill this gap whilst the company was commencing a round of fundraising.
THE RESULT
Because BlockV was enabling another dimension to digital interactions we needed to devise an experience for their landing page that
THE RESULT
Because BlockV was enabling another dimension to digital interactions we needed to devise an experience for their landing page that
